The only thing I love more than a good question is getting to the answer. The process of taking apart problems then reconstructing the pieces to find a solution is incredibly satisfying.
User experience marries my two passions of problem solving and observing human behaviour. I’m able to do both everyday—then watch people interact with the solutions so I can further improve on my ideas. Above all, I aim to do good. My work exists to support people in their endeavours, however big or small.
In 2011, I co-founded Caribou, a user experience strategy and design consultancy that works with startups and organizations to make better products and services. In 2017, we established the UX Lab, Canada’s first plug-and play usability testing space. I also kicked off UX Winnipeg, a UX-focused meetup for Winnipeg’s tech community.
Outside of my work in user experience it’s important to me that I grow as an individual and challenge myself.
I love the sport of triathlon, particularly the long-course distances. I've completed an Ironman (140.6) as well as three—and still counting—half Ironman (70.3) races.
More traditional hobbies:
—Drawing: Find my work at Máquè.
—Baking bread: My go-to book is Flour Water Salt Yeast.
—Reading: Latest reads posted on Favourites.
You can follow my "hobbies" on Instagram.
Caribou / Strategy & Design Consultancy
UX Consultant, Partner
iQmetrix / Customer Experience Solutions
UX Lab / Powered by Caribou & North Forge
UX Winnipeg / Events & Community Organization
Organizer & Host
Investor’s Group / Financial Planning & Advisor Services
Tipping Canoe / Consumer Mobile App Shop
2011 – 2015
Jennifer Goertzen, “Ethics & Sustainable Design (or how to be a good human),” Red River College: Designing Sustainability, 2018.
Jennifer Goertzen, “Navigating Cross-Functional Team Dynamics,” Prairie Dev Con Deliver, 2017.
Jennifer Goertzen, “A Day in the Life of a UX Designer,” Red River College, 2017.
Jennifer Goertzen & Quinn Keast, “Putting UX to the Test: User Interviews & Usability Testing,” North Forge, May 2017.
Jennifer Goertzen, “Stop Reacting to Mocks and Own Your Product,” Prairie Dev Con, 2016.