A collection of thinking on user experience, design, and business.
When we work in tech, we are not observers. It's time to stop deflecting personal responsibility. It's time to ask “is this ok?”
One squiggly line at a time, build out and build up your ideas with your team.
The difference between good enough and just right.
Discover how your users are moving through your experience. Find the friction that actually affects your audience, and smooth it out.
Logos that have always been there fit just right, but logos change.
People may agree on what they want, but not necessarily on how they want it.