We can’t make everything perfect. Friction is an inherent part of any experience, and that it’s important to focus on the friction points that our users actually perceive to be friction. What about even further down the scale from perfect? What about “good enough?”
Nike’s logo is perfect. It exudes innovation, strength, and perseverance. People wear it proudly as an announcement of their choice to join the tribe of those striving for more. It fits and nothing else would do. Or would it?